For the trade
How the Introduction Process Works
Specific enough that you can tell whether this is a lead vendor with better copy. It is not, and the difference is in steps two and three.
Last updated .
The six steps
- Someone reads a page and fills in the form. Organic search, or increasingly an AI assistant citing one of these pages. Nothing on the site is gated, so the people who submit are the ones who wanted to talk to someone after reading, not the ones who had to.
- A person qualifies it. What the job actually is — mowing, planting, paving, a wall, drainage, irrigation, tree work — where the property is, what the access is like, when they want it done, and whether it is landscaping work at all. Where the honest answer is a drainage job before a garden job, a fence line dispute, or a structural question about a foundation, they get that answer and no introduction is made. This step is the whole difference between an introduction and a lead.
- We reply to the homeowner first. Answering what they asked and telling them what we can offer in their area, including when that is nothing. They are not handed to anyone at this point.
- We propose a named introduction, and they agree to it. One company, named, with the reason. No details move until they have said yes to that specific company.
- You receive it. Their description in their own words, the location, the service, whether it is maintenance or a build, the timing, and the access and site notes that change what the job costs to do.
- Both sides can tell us it went wrong. The homeowner if the introduction was poor; you if the enquiry was out of area, the wrong service, a duplicate, unreachable or not viable on the ground. Both are logged as our defect.
What you receive, and why each field is there
| Field | Why it is on the form |
|---|---|
| What they want done, in their own words | The free-text box, and the most useful field on the form. “Back corner floods every spring and the patio has sunk at one end” tells you more than any dropdown. |
| Service | Their best guess, treated as a guess. “Not sure which of these it is” is offered as a real option precisely so nobody picks wrongly to get past a required field. |
| Maintenance or installation | A recurring contract and a one-off build are different businesses. This is the field that stops a hardscape builder being sent a mowing round. |
| Property zip code | Whether you can realistically serve it, before anyone spends a drive finding out. In a route-density trade this is not a formality. |
| Property type and rough lot size | A townhouse courtyard and a half-acre lot are different mobilisations for the same described job. |
| Rear access | Gate width, steps, a slope, a side return, a septic field, no route for a machine. This is the most common reason a landscaping quote is revised on site, and it is why it is asked before anyone drives out. |
| Site conditions | Standing water, heavy clay, a steep grade, irrigation of unknown age, existing paving or a wall to remove. Each can turn a planting job into an earthworks job. |
| When they want the work done | This season, next season, or a date they are working back from. The same enquiry is a different product in February and in July, and you should know which you are getting. |
| How they found us | Optional attribution. Without it neither of us can say honestly what any channel is worth. |
What is not built yet
Stated plainly, because you will find out anyway and finding out later is worse.
- Matching is not live. There is no routing engine and no contracted network. Introductions today would be manual and low volume.
- Verification is partial, and this trade makes it harder. We check licence status against state licensing boards and company identity and operating history from public records. We do not yet confirm pesticide applicator licences with state agencies, we do not confirm insurance certificates with carriers, and we collect no homeowner reviews. Licensing here is fragmented — many states license no landscaper as such while separately licensing irrigators and applicators — so we are not claiming a national verification capability that does not exist. The full position is on how we vet.
- No outcome tracking. We cannot yet tell you what proportion of introductions converted, because we have not made enough of them, across enough of a season, to say anything honest about it.
- No seasonal baseline. Related, and worth separating: even once volume exists, one quarter will not tell either of us anything. A full cycle will.
- No pricing. Nothing is in place to charge for, and we would rather agree what is fair than publish a rate card for a product that does not exist.
- No tracking numbers. Call attribution infrastructure is not in place.
What we would measure, once there is anything to measure
- Proportion of introductions that reached a real, reachable person.
- Proportion rejected by the receiving company, with the reason — and access is expected to be near the top of that list.
- Time from enquiry to first contact, reported separately for peak and shoulder months.
- Maintenance and installation reported apart, because a blended close rate across the two describes neither.
- Proportion where no introduction was appropriate — and we would expect that number to be substantial, because a lot of what arrives here is a drainage problem, a job for a different month, or a homeowner who needed an answer rather than a contractor.
- Attribution by channel, which is why the optional question is on every form.
The last two are worth dwelling on. A platform whose incentive is to make every enquiry into an introduction is a platform that will make bad ones. Publishing the “no introduction was appropriate” number, by month, is how that incentive gets held in check in a business where the quiet months create the pressure to send anything at all.
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Or email hello@hyreyard.com.
Questions
How is an introduction different from a lead?
A lead is a contact record sold onward. An introduction is a named handover that the homeowner has agreed to, to one company, after we have established what the job actually is and whether it is your kind of work. The practical difference at your end is that the person expects your call and knows why you are calling.
What information will I get?
What the homeowner described in their own words, the property zip code and type, whether it is maintenance or a build, when they want the work done, and what they told us about access and site conditions — gate width, a slope, standing water, existing hardscape to lift. Those last ones exist because they are where a price gets revised, and finding out on site costs you the visit.
Can I say I only want certain services?
Yes, and please do. This site covers twelve services and they are not one trade. Tell us which you want and whether you want recurring maintenance, installation work or both, and that is what an introduction will be matched against.
How fast do I need to respond?
Whatever you can genuinely commit to in your busy season rather than your quiet one. We would rather publish a slower number that holds in July than a faster one that does not, and we will not promise a homeowner a response time you have not agreed to.
What if the enquiry is wrong for me?
Tell us, with the reason — out of area, wrong service, access that made it unviable, duplicate, unreachable, pricing a future season. We treat it as a defect in our qualification rather than as your problem, and it is logged. A platform with no mechanism for being told a lead was bad will keep sending bad ones.
Do I have to sign anything?
Not today, because there is nothing live to sign for. When there is, the terms will be published rather than negotiated per call, and they will not include exclusivity we cannot deliver or a minimum against volume we have not produced.