Standards
Our Lead Quality Standard
Published so that both sides can hold us to it — the homeowner whose details these are, and the landscaping company deciding whether an introduction from us is worth having.
Last updated .
The short version. One enquiry, one introduction, with the homeowner’s agreement first. No auctions, no resale, no syndication, no purchased traffic dressed as organic interest. The enquiry names the job and the site conditions, not the category. If an introduction turns out to be wrong, both sides have a way to tell us and we treat it as a defect in our process rather than as the other party’s problem.
The eight rules
- Consent before any introduction. No landscaping company receives a homeowner’s details until that homeowner has agreed to that specific introduction. This is not a checkbox at the bottom of a form; it is a conversation that happens first.
- One enquiry, one company. We do not run an auction and we do not distribute the same enquiry to several buyers. A homeowner who asked one question should not spend a week refusing five estimate appointments.
- No resale, no syndication, no purchased leads. Every enquiry originates here, from someone who read a page. We do not buy enquiries, sell lists, or co-register with third parties.
- The job is named, not the category. This site covers twelve services and they are not one trade. A mowing enquiry, a drainage enquiry and a paving enquiry go to different businesses, and an introduction that says only “landscaping” has moved the qualifying work onto the company receiving it.
- The phone number stays optional. Consent to be called cannot lawfully be a condition of using a service, so the form sends without one. A platform that requires a phone number is optimising for the buyer, not the homeowner.
- Attribution on every form. An optional question asking how the person found us, on every enquiry. Without it there is no way to tell which channel produced which outcome, and no honest way to talk about lead value — least of all in a trade where volume moves with the calendar.
- A defect route in both directions. A homeowner can tell us an introduction was wrong. A company can tell us an enquiry was out of area, a duplicate, the wrong service, or someone pricing a job two seasons out. Both are treated as our process failing, and both are logged.
- Deletion on request, without friction. Ask and it is deleted. No retention argument, no retention period we have to be talked out of.
What counts as a qualified enquiry
Most of these fields exist because of one specific way a landscaping job goes wrong: the quote is revised on site, after the homeowner has already decided what they were paying.
| We establish | Because otherwise |
|---|---|
| Which job it is, in the homeowner’s words | “Landscaping” is a mowing round, a full hardscape build and a tree removal. Three different companies, three different answers. |
| Maintenance or installation | A recurring contract and a one-off build are separate businesses with separate economics. A company that only wants one should not be handed the other. |
| The property location | A company outside the service area is a wasted drive for a trade that quotes on site. |
| Access to the rear of the property | Gate width, steps, a slope, a septic field or no route for a mini-excavator is the single most common reason a price changes between the phone call and the visit. |
| Rough site conditions | Standing water, a steep grade, heavy clay, existing hardscape to remove. These decide whether the job is a planting job or an earthworks job. |
| When they want the work done | The same enquiry is a different product in February and in July. A company should know which it is receiving before it prices its season. |
| Whether they are researching or acting | Someone pricing next spring is not a bad person to talk to, but the company should know which they are getting. |
| Working contact details | An unreachable enquiry is not a lead, it is a record. |
| That they consented to this introduction | Everything else on this page depends on it. |
Seasonality is stated, not smoothed
Landscaping enquiries do not arrive evenly. They move with the growing season, with rainfall, with the first hard frost and with whatever storm took a limb down last weekend. Any arrangement that averages that across a year will describe neither the shoulder months nor the peak, and the company carrying the payroll through the quiet part of the year is the one who pays for the fiction.
So: we will not present an annual figure as though it were a monthly one, we will not quietly compare a February to a July, and when we eventually have enough introductions to report on at all, the reporting will be by month. Until then we have no volume figure of any kind, which is covered on the operator questions page.
What we will not do to increase volume
- Gate the content. Nothing on this site sits behind the form. Every calculator, guide and service page works without giving us anything.
- Manufacture urgency. No countdowns, no fake scarcity, no invented seasonal deadlines. Some landscaping work genuinely is season-bound, which is exactly why inventing a deadline here is cheap and corrosive.
- Require a phone number. See rule five.
- Imply a network we do not have. Matching is still being built and the site says so, on the homepage, on how it works and on the enquiry form itself.
- Call any company trusted, vetted, approved, certified or recommended. Those five words make a promise about verification we have not earned the right to make. See how we vet.
- Count a form fill as a success. The outcome that matters is whether the homeowner got a useful answer, which is frequently that the job they described is a drainage job, or a job to do in a different month, or no job at all.
An honest statement of where this stands
The eight rules above describe how HyreYard operates and intends to operate. Two of them are aspirational in the specific sense that they cannot be fully exercised until introductions are live at volume: the defect route from companies, and the outcome tracking that would let us report honestly on what an introduction was worth across a full season. They are written here now because writing them after the fact is how standards get shaped around whatever happened to be convenient.
If you are a landscaping company
The commercial side is on for landscaping companies, including what we would and would not ask of you. The short version: we are not selling exclusivity we cannot deliver, we are not quoting a volume we have not produced, and we would rather have a short conversation about what is actually live than a long one about what is planned. Email hello@hyreyard.com.